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What Is Copywriting? THE Ultimate Guide!

Copywriting Tips: Hosman (2002) explains that passive sentences are grammatically complex, thereby weakening persuasion… “Sentences with more complex grammatical structures [are] more difficult to understand or comprehend. This comprehension difficulty could affect the persuasion process negatively, presumably because comprehension is an antecedent to persuasion…” (pp. 373) Active sentences increase processing fluency. Because readers can digest your message more easily, they experience a positive emotion (which they misattribute to your copy). (nickkolenda.com)

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