Just like meeting people in real life, your copy doesn't really get a second chance to make a first impression. Looks matter - the right font is the difference between communicating something effectively and coming across as spammy, sloppy or trashy. (splashcopywriters.com)
First things first: copywriting is not copyrighting (as in, nothing to do with this little symbol: ®). Second: Copywriting is not about being tricky, pushy, or underhanded.
So, what is copywriting? Let's break it down.
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