Too Dated? Review of The Adweek Copywriting Handbook by Joseph Sugarman | #FreelanceFriday

Copywriting Tips: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy In their books on copywriting and advertising, legends like Ogilvy and John Caples wrote whole chapters on crafting powerful headlines. Here are a few of the best tips on copywriting effective headlines and subject lines to get you started: (

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From a working copywriter's perspective, is The Adweek Copywriting Handbook selling dated gimmickry? Or does it share down-to-earth, step-by-step advice that can propel copy across virtually every medium, like the dust jacket suggests? ‘If you don't believe me now, I'll make it worth your time to convince you and change your mind. Let me explain.' (haha)

For real, my summary? It doesn't all fit my personal style, but it's definitely solid – and much more comprehensive than I was expecting. It's worth the read!

Welcome to installment #5 in my mini copywriter book review series. I think this is the last one on my docket for a little bit, unless anyone out there is dying to hear my thoughts on Bly's handbook. I have to admit – I'm getting a little bit bored of reading books that tell me what I already know and am doing every day. (Even worse was the BS that I know for a fact is unhelpful.)


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Hi! I’m Carrieblogger, a full-time career freelancer on Fiverr Pro. Since I started in 2013, I’ve built up a sustainable, consistent business with a six-figure annual ‘salary’. I work as a copywriter and branding consultant for small to medium-sized brands around the world.

(Bring on the keywords…) Learn how to make money online and work from home as a freelance copywriter like me! Whether you're building a copywriting business or selling another skill online, freelance platforms like Fiverr are changing the future of work. Freelance copywriting on Fiverr is my absolute dream job – hands down. Every #Freelance Friday, I share freelancing tips, freelance advice, advice for freelancers, Fiverr tips, Fiverr advice, advice for Fiverr sellers, Fiverr business tips, and a look inside my freelance lifestyle as a solopreneur business copywriter. It's a blast!

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  • Joo, J. (2007). An empirical study on the relationship between customer value and repurchase intention in Korean internet shopping malls. The Journal of Computer Information Systems48 (1), 53–62. [Taylor & Francis Online][Web of Science ®][Google Scholar]
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