There's another side to copywriting that is focused on manipulation through fear and greed, and while it's great for making a quick buck, it will never help you build a brand or a business that people return to time after time. If you are working with a great product that customers love, you don't need persuasion, you need clarity. You need a clear, succinct message that shows the customer why the product fits their needs or desires. (jacobmcmillen.com)
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