The Art and Sceience Of Copywriting

Copywriting Tips: While your inclination may be to start at the beginning, it's OK to jump around within your outline. Add information as it comes to mind. Not every sentence has to be perfectly constructed or even grammatically correct. Your goal at this point is simply to get your thoughts down on the page. (

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  • Eisenhardt, K. , & Martin, J. (2000). Dynamic capabilities: What are they? Strategic Management Journal21 (10-11), 1105–1122. doi:10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E  [Crossref][Web of Science ®][Google Scholar]
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