Should I tell clients I’m new to copywriting

Copywriting Tips: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy In their books on copywriting and advertising, legends like Ogilvy and John Caples wrote whole chapters on crafting powerful headlines. Here are a few of the best tips on copywriting effective headlines and subject lines to get you started: (

Continue Reading

Join the Doris and Bertie Writing School at – and get unlimited access to hundreds of exclusive videos, templates and cheat sheets – with the following courses:

Writing with Confidence: Writing Beginner to Writing Pro
Email Etiquette: Write More Effective Emails at Work
Complete Punctuation: Novice to Pro
Proofread Like a Pro
Report Writing Made Simple
Business Writing for Busy People
Freelance Copywriting: How to Succeed as an Elite Copywriter
Remote Working: How to Succeed In The New Workplace
Sentence Surgery: How to Polish to Perfection

Get your free copy of my ebook 200 Writing Tips when you subscribe to my newsletter:


Importance of Copywriting