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Madmen v Mavens – copywriting documentary

Copywriting Tips: Following so-called best practices in copywriting is one of the biggest mistakes I see businesses making. Without knowing the experience of the person who wrote the article or guide you're reading how do you know these are ACTUALLY best practices? Don't outsource your online sales or copy based on your Google search results. (digitalmarketer.com)

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There was a time when British copywriting was considered the best in the world. Is that still the case?

Are the exemplars of great copy now only to be found in dusty yellowing annuals? Are the truly great copywriters relegated to history, the ‘Mad Men’ era of British advertising?

Or has ‘copywriting’ changed in the digital age so that what is truly great is scarcely recognisable by past standards? In a world where everyone can write and even publish, do great copywriters value influence over inflections? Is the art of writing great copy alive, but as an offensive against the writers’ blocks of a much less cossetting time: cost-cutting, time-sheeting, lack of training, technological change and the 140 character word limit?

To explore the answers to these questions, we invited copywriters from these two generations to meet in a place they’d call home and have a rich, raw and very real conversation.

Now we invite you to pull up a chair, watch our film.

And then, click through to our Census and tell us what you think. http://dma.org.uk/greatbritishcopywriting/take-the-copywriters-census

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