Importance of Copywriting

Copywriting Tips: While Google has stated it doesn't explicitly use word count as a ranking factor, this doesn't mean that you should abandon long-form content as a whole. Regardless of the direct impact content length has on search results, you can be sure that long-form content offers specific SEO benefits compared to its shorter counterpart. (

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Guest Melissa Cowan from Mel Cow shares the importance of good copywriting and why it is very valuable.

Should I tell clients I’m new to copywriting

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