How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

Copywriting Tips: Copywriting is more than simply writing words on a page. Good copywriting is when you strategically create, optimize, and publish content that builds brand awareness and guides customers to convert and buy from you. (

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5 Tips for Writing Compelling eCommerce Product Descriptions
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When was the last time you purchased something online?

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Creating A Copywriting Portfolio

Just look for "marketing company" + your place. But, we've found a couple of lists of marketing agencies online to help get you started: Because there are countless firms on this list, it's going to take you a while prior to you run out. Work as a freelance copywriter As a freelance copywriter, you work for yourself.

If you're going to go this path (with a little bit of company copywriting sprinkled in probably), it's an excellent idea to truly consider what you want to do in regards to a niche. It was pointed out before, however it deserves pointing out once again. A great deal of copywriters have actually succeeded by not just specifying one niche, but in fact looking at things through numerous lenses.

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Check out those and you'll see that getting into a niche is a real secret to success for a lot of authors.

A fantastic copywriter can have more work than they could ever handle. Top copywriters can make 6 figures on a minimal schedule, where they select and select precisely which tasks they want to work on.

Copywriting Website Content

, the median internal copywriter at a company makes about $52,000 a year. You could reasonably anticipate to see anywhere from $35 an hour on the low end to over $100 an hour for highly knowledgeable copywriters.

When it pertains to the incomes of copywriters who freelance by themselves, it's harder to pin down an exact number. The majority of independent copywriters charge on a per-project rate, so it might be $50 for an e-mail or $500 for an about page or $5,000 for a sales page. Glassdoor puts the average freelance copywriter wage at just over $81,000 a year.

Alan Jacques Copywriter

But, there are also brand new copywriters who make $25,000 a year while still working a full-time job and doing copywriting as a side hustle. The variety can go well upwards of $100,000 and even $200,000 for truly great freelance copywriters, and a few of the serious pros can make in the millions.

And the more work you put into sharpening your copy and finding out a bit about the psychology of people and why they buy, the better off you're going to be. Ok, now let's enter into how to be a freelance copywriter, even with no experience. Copywriting is a really hands-on kind of ability you in fact have to practice to get truly excellent at it.

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When it comes to finding out about copy, there is a load of details out there., it can get pretty deep into looking at how individuals think, the psychological elements.

Now think about the process you go through any time you make an online purchase.

It probably goes a little something like this…

✅ Step 1: You browsed around, read product descriptions & customer reviews, and made a shortlist of your top options…

✅ Step 2: You decided on the one you wanted to buy based on those product descriptions & customer reviews…

Am I right?!

Well, you’re not alone in that process. The e-commerce competition is FIERCE.

If you want to stand out, then your copy needs to go deeper than the mundane need-to-know left-brain stuff…

So in today’s video, I’m going to cover the 5 things that all product descriptions must include to take your copy from crappy… to snappy. Be sure to check this one out 🔥


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#copywriting #ecommerce #productdescriptions

  • Nonaka, I. , & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. New York, NY: Oxford University Press. [Google Scholar]
  • Copywriting คืออะไร? สามารถสร้างรายได้ให้กับเราได้อย่างไร?

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