“Be the expert in everything you write,” says Friday Agency 's Martin McGuire. “Get inside your user's heads and try to provide them with all the possible solutions to their queries and more!” “Research is the key to becoming an expert. The more in-depth your research is, the easier it will be to produce content that is not only informative but also covers the breadth of a topic,” McGuire says. (databox.com)
If you're interested in copywriting or you've begun your business, you may be curious about how much you'll need to invest to get your business off the ground. Good news: you do not need to shell out a lot of money to start a copywriting career. In fact, there's only 1 thing you need as a copywriter: your website.
On this episode, Nicki and Kate dig into all kinds of free tools available to copywriters and break down common software and services that copywriters think they need why you don't actually need to spend money on them. Remember: anything you invest in should pay for itself. Be careful of confusing making progress with making a purchase.
Mentioned on This Episode:
https://moo.com/ and https://vistaprint.com/
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ABOUT THE HOSTS
Nicki Krawczyk, the founder of Filthy Rich Writer, and Kate Sitarz have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between. To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it.