All good copywriting starts with a buyer persona A buyer persona is a document of a fictitious person based on market research. It reveals information on your target audience, such as their age, gender, interests, hobbies, pain points, etc. (singlegrain.com)
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Eric Rebelo: Founder of a digital business development firm that builds sales & marketing growth systems for service-based businesses by using online advertising, SEO, conversion websites, automated lead follow-up, and media.
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