Copywriting Tips:
All good copywriting starts with a buyer persona A buyer persona is a document of a fictitious person based on market research. It reveals information on your target audience, such as their age, gender, interests, hobbies, pain points, etc. (singlegrain.com)
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Copywriting in Scrivener makes your job exponentially easier because you can split your screen and follow your roadmap in one split whilst writing up your copy in another.
** Download the FREE Scrivener Copywriting Template and follow along https://kazzprince.com/scrivener-templates
Copywriting is about meeting a need or solving a problem and there are different formulas and strategies copywriters use to frame their words to persuade people to pay attention to what they are selling or keep people engaged with their content long enough to build a relationship.
But what all types of copywriting have in common is that you need a tried and tested checklist or roadmap that you can follow to ensure you stay on point and don’t forget anything important.
Copywriting in Scrivener makes your job exponentially easier because you can split your screen and follow your roadmap in one split whilst writing up your copy in another.
In this training I am going to show you how to use my Scrivener copywriting template using a Sales letter Roadmap and a Blogging roadmap. I’ve used index cards in Scrivener’s corkboard view mode to create a road map of my step-by-step process for writing sales copy and another for writing blog posts. Then I show you how use Scrivener’s split screen feature to place the roadmap into one window whilst writing up the copy in another.
This is part of a Scrivener Template Series including:
How To Import A Scrivener Template To Your Scrivener Project Templates Menu
► https://youtu.be/XLOcbw8ZsUI
Scrivener Document Templates For Characters, Places, Hero’s Journey, Save the Cat & Snowflake Method
► https://youtu.be/7ulJBoHBTrk
Finding Book Ideas And Choosing The Best Categories For Them | A Scrivener Tutorial And Template.
► https://youtu.be/zuAUYtiwgfg
Organize, Manage And Write Your Blog Posts In Scrivener | A Scrivener Tutorial And Template
► https://youtu.be/qrww99-BM0I
Organize, Manage And Write Your Vlog Posts In Scrivener | A Scrivener Tutorial And Template
► https://youtu.be/cbUcNvIk8n4
Organize And Manage Your Social Media Posts In Scrivener | A Scrivener Tutorial And Template
► https://youtu.be/ZBGO6qH27fY
Organize And Manage Your Website In Scrivener | A Scrivener Tutorial And Template
► https://youtu.be/sQrun9-pCJ0
Managing Your Emails And Correspondence | A Scrivener Tutorial And Template
► https://youtu.be/5nk3HsYt9g8
Create And Export A Series In One Project In Scrivener | A Template And Tutorial
► https://youtu.be/1WYyUkz08LA
Keeping Track Of Your Low Content Books In Scrivener | A Scrivener Template And Tutorial
► https://youtu.be/MLSZQ_huCyg
Create Your Own Scrivener Templates And Share Them | A Scrivener Tutorial
► https://youtu.be/4hDHCw8x-eQ
