E-Commerce Copywriting 101: How to Write Killer Product Descriptions

Copywriting Tips: “Look at the types of content that are ranking for the keyword you want to optimize for,” Ellie says. “If there's a bunch of blog posts and content offers that are ranking, great that's a keyword Google likes to skew toward content. If it's all solutions pages maybe it's not great for a blog.” Additionally look at who the high-ranking content is from. If Wikipedia is the number one search result and you have a newer website with a low domain authority , you probably won't be able to reach the top of the search results. You will likely see more traction from a less-competitive niche keyword instead. (

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If you want to sell more products, this video is for you. Learn how to up your e-commerce copywriting game by writing amazing product descriptions and thereby: boost sales.

There’s no denying it:

If you want more e-commerce sales, you need to write better product descriptions…

And that means mastering e-commerce copywriting.

Fortunately, I got you covered.

In this video, I’ll show you 5 simple, yet powerful e-commerce copywriting strategies that will engage and entice readers to buy more of your products.

Specifically, you’ll learn:

The single, most important first step when writing good copy (get this wrong, and you risk getting your relationship with new visitors off on the wrong foot).

The ONE Thing global e-commerce brands do is build an emotional connection with readers (hint: this strategy works regardless of what industry you’re in or what you’re selling).

My proven 4-step process for writing eye-catching product page headlines (watch as I show you exactly how to do it, word-by-word, step-by-step).

A simple, but little-known way to supercharge your copy (even if you’re not a good writer). I found this e-commerce copywriting principle by chance … Now I’m sharing it with you.

The deadly mistake marketers make when writing product copy (and how to avoid it). Watch Strategy #5 where I’ll show you exactly how to write copy readers immediately act on.

If you like this video, then check out the blog post where we go into even more detail:

Subscribe now to get higher conversions and more sales:

  • Constantinos, J. S. , Christos, S. , & Stafyla, A. (2003). CRM and customer‐centric knowledge management: An empirical research. Business Process Management Journal9 (5), 617–634. doi:10.1108/14637150310496721  [Crossref][Google Scholar]
  • Copywriting step by step #التأليف #نصائح حول كتابة الإعلانات للمبتدئين

    2 formas de aprender copywriting de graça