Use the Already, Still Formula so you can show your prospect how they're exclusively empowered to be your customers. The first part of the sentence is about what they've already done to qualify themselves to work with you, the second half is about what they still haven't accomplished (and how you're going to help them reach their goal, solve their problem, etc.). (digitalmarketer.com)
David Ogilvy | Famous “Rolls Royce” Ad Copywriting Breakdown
Hi. Csaba here from Game of Conversions and welcome to another day of the Proven Sales Letter Breakdown Series.
i'm doing this for 90 days, breaking down all sorts of proven sales letters throughout history written by the greats of copywriting. Today we're going to look at a pretty famous ad from the legendary copywriter David Ogilvy, and this was one of his most successful ads ever.
It's a Royce Royce ad, the car. The cool thing about this is that it was written in 1958, so quite a while ago but this ad apparently doubled the sales of Rolls Royce models in a pretty short amount of time. Then everybody was trying to copy it to some degree, but the main point i want to make with this breakdown isn't necessarily copy in the ad itself.
Because if you read through it, and I recommend you hand copy it, because it's not so long at all but it's basically just a list of features that the car has. So a list of various features and benefits. It's very logical copywriting in this sense which is usually not a good thing to do.
Enjoy the video…
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Profitable sales page case study — https://youtu.be/UzwCr6_S-go
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Thanks for reading 🙂
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