Copywriting Tips: How To Write A Headline

Copywriting Tips: Following so-called best practices in copywriting is one of the biggest mistakes I see businesses making. Without knowing the experience of the person who wrote the article or guide you're reading how do you know these are ACTUALLY best practices? Don't outsource your online sales or copy based on your Google search results. (

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Hey, Jon Benson here and today I want to show you how to write headlines that sell like crazy. I mean absolutely kick-butt, blazingly hot headlines that drive up your conversions because they tap into different modes of persuasion.

First, I'm going to give you a very basic headline copywriting formula that anyone can follow. It's super beginner friendly. And it's a headline that you can expand upon.

I'm going to talk about the purpose of a headline. It's probably not what you think it is…

And then I'm going to cover what modes of persuasion are. Really important to give you context so it will be easier for you to write your own headline.

And then we're going to get into the headline formulas that will become your copywriting go-to's.


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