There's another side to copywriting that is focused on manipulation through fear and greed, and while it's great for making a quick buck, it will never help you build a brand or a business that people return to time after time. If you are working with a great product that customers love, you don't need persuasion, you need clarity. You need a clear, succinct message that shows the customer why the product fits their needs or desires. (jacobmcmillen.com)
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They literally asked me how to SCAM customers through copywriting!
This subscriber clearly doesn’t know my work.
Because when I asked them to share their biggest challenge or question I could respond to with a video, here’s what they asked…
“How to write scam product reviews and recommend the product that I am promoting in a way that doesn't sound salesy and pushy?”
I almost didn’t answer.
But this has actually been a hot topic in the copywriting and direct response industry recently. So I decided to give them their answer…
I’m sure it’s not the answer they expected, though!
For today’s video I addressed the topic of…
Scam product reviews…
And my whole approach to business, in response to this question.
It’s all in the video.
Yours for bigger breakthroughs,
#copywriting #marketing #directresponse #scam