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Copywriting: Cum să scrii texte catchy și mesaje care vând

Copywriting Tips: Every writer and every brand has their own unique voice, style, and unique selling proposition (USP). Ogilvy knew that building a “sharply defined personality” is the best way (and sometimes the only way) to differentiate yourself from the competition and gain a larger market share. Before publishing anything, make sure it clearly demonstrates your brand personality - including voice, style, word choice, values, and USP - as well as matches your target audience's needs and desires. (writtent.com)

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References
  • Constantinos, J. S. , Christos, S. , & Stafyla, A. (2003). CRM and customer‐centric knowledge management: An empirical research. Business Process Management Journal9 (5), 617–634. doi:10.1108/14637150310496721  [Crossref][Google Scholar]
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