Copywriting Course: Write for the Health Space Without Getting Slapped | Heath Wilcock, AWasia 2019

Copywriting Tips: “Look at the types of content that are ranking for the keyword you want to optimize for,” Ellie says. “If there's a bunch of blog posts and content offers that are ranking, great that's a keyword Google likes to skew toward content. If it's all solutions pages maybe it's not great for a blog.” Additionally look at who the high-ranking content is from. If Wikipedia is the number one search result and you have a newer website with a low domain authority , you probably won't be able to reach the top of the search results. You will likely see more traction from a less-competitive niche keyword instead. (

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Selling in the health industry is a different game. This copywriting course teaches you about a balance between compliance, psychology, and creating copy that resonates with the customer.

Heath Wilcock knows copy. It’s about understanding how to get your audience to know, like, and trust you – fast. Knowing that hype copy loses, every time. Customers are getting smarter so you need to speak to them at their level. We know the weight loss market can be tough. That’s why Heath has created a new style of copy to help you get back to the top. A trick with the health industry is creating copy that not only works, but is compliant. Heath’s 5-step process will help you stay compliant and make any ecom product irresistible – even in an oversaturated market. At the end of the day, advertorials beats compliance at every turn and Heath will show you why!

Speech by Heath Wilcock
Founder & CEO, Fold Soup Copy

Heath Wilcock is the owner and founder of Fold Soup Copy. He fell into copywriting by way of improv comedy, which he has been doing and teaching for over 10 years now. Through this, he has developed the “”improv copy”” method. This gives him the ability to write without hesitation, crack new angles, and develop engaging stories for products and services.

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Since 2015, our conferences have grown exponentially and have become globally recognised in the industry.

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