Use the Already, Still Formula so you can show your prospect how they're exclusively empowered to be your customers. The first part of the sentence is about what they've already done to qualify themselves to work with you, the second half is about what they still haven't accomplished (and how you're going to help them reach their goal, solve their problem, etc.). (digitalmarketer.com)
How do you write great copy for SEO?
The copy is always the priority. SEO is something to consider when you write, but it shouldn't be the end goal. The end goal is not to rank, it's to deliver a message and communicate value.
Make sure to keep your priorities straight.