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BECOME A COPYWRITER (Copy & Paste Only!)

Copywriting Tips: Hosman (2002) explains that passive sentences are grammatically complex, thereby weakening persuasion… β€œSentences with more complex grammatical structures [are] more difficult to understand or comprehend. This comprehension difficulty could affect the persuasion process negatively, presumably because comprehension is an antecedent to persuasion…” (pp. 373) Active sentences increase processing fluency. Because readers can digest your message more easily, they experience a positive emotion (which they misattribute to your copy). (nickkolenda.com)

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Hey Friends, In this Video pag-uusapan natin ay all about copywriting 🀫 Why? Copywriting is one of the most important aspects of advertising. The design (creative) draws peoples' attention but the message is what persuades the user to act.

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