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Affiliate Marketing 101

Affiliate Marketing Tip: Review the reputation of the affiliate program you want to work with. Unfortunately, the world is filled with people running scams. There are affiliate programs out there that will avoid paying out commissions you've earned. They will close up shop and open up under another name. Work with companies that have a reputation for fairness.

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Rakuten Advertising explains what affiliate marketing is and how it benefits both advertisers and publishers.
#rakutenadvertising #digitalmarketing #digitaladvertising #advertising #affiliatemarketing

Additional references: https://www.utsa.edu/marcomstudio/
References
  • Eisenhardt, K. , & Martin, J. (2000). Dynamic capabilities: What are they? Strategic Management Journal21 (10-11), 1105–1122. doi:10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E  [Crossref][Web of Science ®][Google Scholar]
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