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3 Hacks to Build Your Copywriting Swipe File

Copywriting Tips: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy In their books on copywriting and advertising, legends like Ogilvy and John Caples wrote whole chapters on crafting powerful headlines. Here are a few of the best tips on copywriting effective headlines and subject lines to get you started: (writtent.com)

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✏️ ? Copywriting tutorial, comin’ in hot—y’all (likely) know the way to my heart is somewhere between words & workflows. Building a copywriting swipe file & supercharging it with both a story banking AND copy banking system is THE #1 way I write faster.

In this video, I’m showing you behind the scenes of how I create all 3 types of swipe files, so you can see how to write copy that sells. Remember: don’t just steal like an artist, but *be* an artist … use these powers for good, learn to study copywriting frameworks, and apply your own twist, story, and vocab along the way.

Don’t forget to check below for a link to my brand voice quiz to kick-start YOUR copy bank!

Thank you for watching!
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ash

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// RESOURCES:

The Art of Efficiency, my systems program → http://ashlynwrites.com/tae
Fave 2 tools for this—
Evernote → http://ashlynwrites.com/evernote & get a FREE month of Evernote premium
Asana → http://ashlynwrites.com/asana (enter “ashlyncarter4296” for 10% off annual + premium plans!)
Kick-start your copy bank & find your brand voice vibe → http://ashlynwrites.com/quiz
My Copy Bank System from The Copy Bar template shop, $49 → https://ashlynwritesshop.com/products/the-copy-bank-kit?_pos=1&_sid=3e40965cf&_ss=r
Favorite Chrome screenshot tool → https://gofullpage.com/
Video snippet of how to see all the FB ads an account is running → https://youtu.be/oLy4H7s9XJY?t=117
My evening routine video → https://youtu.be/iG45XrsIN30

?Follow me on INSTAGRAM at @AshlynSCarter

#ashlynwrites #copywritingforcreatives
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➡️How You Can Write Better Website Copy! – https://www.youtube.com/playlist?list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z
➡️Setting Up A Client Management System Your Clients LOVE – https://www.youtube.com/playlist?list=PLdbjmlD9euOmaG7OIELwwIETz4scKdfX1
➡️The Secrets Behind Email Marketing & Writing Better Newsletters – https://www.youtube.com/playlist?list=PLdbjmlD9euOkvIKMLf_BbiUmcopl82Wb1

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// TOOLS:

?The Ashlyn Writes Shop | http://www.ashlynwritesshop.com

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?My book recommendations | https://www.amazon.com/shop/ashlynscarter

?Free tools, downloads, & my go-to business resources | http://ashlynwrites.com/resources

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// DETAILS & CREDITS:

Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.

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