10 Eye-Rolling Copywriting Myths EXPOSED

Copywriting Tips: Hosman (2002) explains that passive sentences are grammatically complex, thereby weakening persuasion… “Sentences with more complex grammatical structures [are] more difficult to understand or comprehend. This comprehension difficulty could affect the persuasion process negatively, presumably because comprehension is an antecedent to persuasion…” (pp. 373) Active sentences increase processing fluency. Because readers can digest your message more easily, they experience a positive emotion (which they misattribute to your copy). (

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10 Myths About Copywriting That Everyone Needs To Just NOT
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Despite the fact that copywriting is a skillset  that every single business on the planet requires, it always surprises me how many misconceptions people have about what it is that copywriters do and how they work. So I’m here to set the record straight!

This is for you aspiring copywriters out there who are looking to get into the game (those of you who have been freelancing for awhile will know exactly what I’m talking about)… And this video is also for you entrepreneurs out there who are looking to hire a copywriter for your own business. 

This week, I’m counting down the 10 copywriting myths you need to stop believing ASAP!


In January 2020, I’m opening the doors to my Copy Posse Launch Pad, the raddest 8-week copywriting coaching program to start making money at home. Click this link to join the Launch list and be the first to know when spots open!


Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me! Subscribe here:


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